RateTell
Core concepts

How It Works

Understand how RateTell calculates and returns shipping rates

How It Works

Learn how RateTell processes shipping rate requests and returns rates to your customers.

The Rate Calculation Flow

When a customer reaches checkout, here's what happens:

Customer Checkout

Store sends rate request to RateTell

RateTell evaluates all active rules

Matches conditions against cart/customer data

Executes matched rule actions

Returns shipping rates to store

Customer sees rates at checkout

Step-by-Step Process

1. Rate Request Received: Your store sends cart data, customer info, and destination.

2. Rule Evaluation: Rules are processed in order (top to bottom). Each rule's conditions are checked against the request.

3. Condition Matching: Uses AND/OR logic to match cart total, products, customer, location, and time-based criteria.

4. Action Execution: Matched rules return rates (fixed, free, carrier-calculated, or rate shopping).

5. Rate Response: Rates are sent back to your checkout with pricing, delivery estimates, and service names.

Rule Ordering System

Rules are evaluated in list order (top to bottom):

  • Top of List: Exceptions, VIP rules, promotions, specific conditions
  • Middle: Standard rules, product/location-based rates
  • Bottom: Fallback rules, defaults

How to Reorder: Drag and drop rules in the dashboard. Rules at the top are evaluated first.

Execution Behavior: By default, only the first matching rule executes. Enable "Continue Processing" to allow multiple rules to add rates.

Condition Evaluation

RateTell supports 24+ condition types across six categories:

CategoryExamples
CartTotal, Weight, Item Count
ProductSpecific Products, Collections, Tags, Vendor
CustomerTags, Type, Order Count, Lifetime Value
LocationCountry, State, Postal Code, Zone, Distance
TimeDate Range, Days of Week, Time of Day, Recurring
DimensionsCart Weight, Volumetric Weight, Package Dimensions

Logic Types: Combine conditions using AND (all must match) or OR (any can match) logic. Nest groups for complex rules.

See Condition Types for full reference.

Rate Actions

Action TypeDescriptionUse Case
Fixed RateSingle flat-rate priceStandard shipping, fees
Free Shipping$0.00 rateThresholds, promotions
PercentageDiscount applied to base rateSeasonal discounts
Carrier CalculatedLive rates from carrier APIsAccurate real-time pricing
Rate ShoppingCheapest carrier optionCost optimization
Specific ServicesSelected carrier services onlyCurated shipping options

See Visual Rule Builder for action configuration.

Testing Rules

Test Mode: Use the simulator to test rules without affecting live checkout. Enter cart data and destination to preview rates.

Preview Mode: View rule summaries before publishing, including conditions in plain English and validation warnings.

Next Steps

Now that you understand how RateTell works:


Questions? Email support@ratetell.com